TREATMENT SIGNING DAY

If getting guys to thinking about having hemophilia is hard, getting them to seriously consider their treatment is impossible. But getting them to think about sports? Much easier. We hacked a big sports moment, Signing Day, where star athletes announce where they’ll play in college, and made some Alprolix fans along the way.

398% increased site engagement
150% increase clickthrough rate
56% conversion rate (btw, this isn’t just “yea, i’ll switch it up and try Doritos this time”, these are meds for a serious blood condition.)