Peloton, the cult-favorite fitness brand with a global following, partnered with us to launch “Destination Peloton” — a bold move to turn hotels into hubs for wellness-minded travelers. Built on the insight that Peloton users stay fiercely committed to their fitness routines, even on the road, the campaign asked a smart question: why should travel mean breaking momentum? Enter “Travel Everywhere. Train Anywhere.”
Client: Peloton
Agency: JMS