FOR THE UNSTOPPABLE
Guys with hemophilia don’t choose their treatment regimen growing up, their parents and doctors do.
Now in their 20’s and 30’s they’ve aged out of restraint and want to treat on their terms, only when necessary, aka treating On Demand.
Brands don’t talk to On Demand guys because this treatment style isn’t reflective of the safe box mommy built for their little snuckums to live in.
Truth is, tons of guys treat this way because it lets them take control of not only their treatment, but their lives.
And that, is the Unstoppable lifestyle.
Knowing these dudes spot BS a mile away, we made sure every detail felt authentic, bold and ripe with independence.
Social Content
Website
Photography
Joint bleeds are one of the biggest pain points of this bleeding disorder. A joint bleed can leave joints swollen, painful and these guys immobile - unable to enjoy life to its fullest. But with the right treatment, joint bleeds can be lessened or prevented almost entirely.
We wanted our photography to match the energy and spirit these guys carry with them when they treat with our product - always in motion and unhindered by their condition.
Client: Healthcare Brand
Agency: FCB Chicago