For the LOVE of Old Cars & New Traditions
Craftsman Tools teamed up with the Oilers Car Club to build a unique hybrid of a Ford Model T and a Ford 999 Racer. Then they handed the keys to Jessi Combs—because traditions are best shattered at full throttle. She became the first woman to race in The Race of Gentlemen, and we were lucky enough to ride shotgun.
Made to Race
Logo Design
Artwork
Posters/Post Cards
We commissioned an artist to paint a retro piece to be used on various promotional items. And since this was the first time a woman would roar down the sand at The Race of Gentlemen, we figured there was only one thing left to say:
Swag
T-shirt Design
Client: Craftsman
Agency: Havas Chicago