In 2015, Craftsman Tools teamed up with the Oilers Car Club to build a unique hybrid of a Ford Model T and a Ford 999 Racer. Then they recruited Jessi Combs to be the first woman to race in The Race of Gentlemen, and we got to be a part of it.
We commissioned an artist to paint a retro piece to be used on various promotional items. Since this would be the first time a woman raced in The Race of Gentlemen, we thought the following message would be fitting.
Agency: Havas Chicago