For the LOVE of Old Cars & New Traditions
In 2015, Craftsman Tools teamed up with the Oilers Car Club to build a unique hybrid of a Ford Model T and a Ford 999 Racer. Then they recruited Jessi Combs to be the first woman to race in The Race of Gentlemen, and we got to be a part of it.
It's pretty cool when you get to see something you designed come to life. For Made to Race 2015, one of the things I was tasked with was designing the logo shown below. This logo would go on to be used on all promotional pieces related to Made to Race.
We commissioned an artist to paint a retro piece to be used on various promotional items. Since this would be the first time a woman raced in The Race of Gentlemen, we thought the following message would be fitting.
Agency: Havas Chicago